![]() The quality of product not only solved athletes’ problem but became Under Armour’s unique selling proposition or USP for which it continues to outstand in the market. As of 2020, Under Armour has a workforce of over 16,000 employees across its facilities.Īll athletes faced discomfort with their T-shirts that got soggy and uncomfortable on sweating Kelvin Plank being a football player himself, endeavored to solve this problem by designing T-shirts made up of a high -quality fabric that stayed dry and fresh even after absorbing sweat. This award was received for the “Unlike any” campaign of Under Armour, where top 5 female athletes’ stories were recited as poetry. Under Armour won the Gold award in the 'Best Press Event' category of the 2018 Ex awards- the world’s largest recognition program for experiential marketing. which has strengthened their presence in the fitness training domain. ![]() They have acquired many fitness companies like MapMyFitness, Endomondo, MyFitnessPal, etc. In 2007, they opened their first branded retail store in Annapolis, Maryland. In 1998, they moved to a new headquarter and warehouse in Baltimore. is a multinational firm founded in 1996 by Kevin Plank which sells sports shoes, accessories and apparel.
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